Zee is title sponsor of Jaipur Lit Fest

09 Jan,2014

By A Correspondent

 

The Jaipur Literature Festival has announced Zee Entertainment as the new title sponsor for the 2014 edition of the fest which takes place next week – January 17-21, 2014.

 

The festival, which is now in its seventh edition, will host a cross-section of top literary talent including Jonathan Franzen, Jumpha Lahiri, Amartya Sen, Harold Varmus, Tash Aw, Samantha Shannon and Reza Aslan.

 

Subhash Chandra

Said Subhash Chandra, Chairman, Zee Entertainment Enterprises Limited, in a communiqué: “Literature, as they rightly say, preserves our cultural ideals, customs and morals. ZEE has been the cultural ambassador of our nation to the rest of the world for over two decades. Our traditions and rich culture, weaved into our content, reaches over 700+ million viewers across the globe. Our brand positioning – Vasudhaiva Kutumbakam, resonates this effort of ours, to unify the diverse cultures and traditions across the world into one Family. Celebrating this legacy further, we are extremely proud to associate with Jaipur Literature Festival.”

 

Punit Goenka

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited, added: “The Zee Jaipur Literature Festival association further strengthens our endeavour in creating compelling and engaging story telling for our viewers.”

 

Sanjoy K. Roy, Producer of the ZEE Jaipur Literature Festival, said: “We are thrilled to welcome Zee Entertainment as title sponsor to the Jaipur Literature Festival. Their support will allow us to keep the Festival open to all, whilst bringing a wealth of world class talent to Jaipur each year.”

 

The directors of the Jaipur Literature Festivals are William Dalrymple and Namita Gokhale and the festival is produced by Sanjoy K Roy (seen often on television news around the time of the Tarun Tejpal episode) and Sheuli Sethi of Teamwork Productions.

 

The title sponsor of the festival last year was infrastructure company DSC and Tata Steel, Airtel and a host of others backed the event. In fact DSC has had a long association with festival as is with other literary initiatives. While the literature festival attracts a galaxy of writers and thinkers, the 2013 edition saw a controversy initially over the participation of Salman Rushdie in the proceedings and later over the remarks of sociologist Ashis Nandy on OBCs and SC/STs.

 

Over 20,000 people are expected to attend on each day of the five-day festival. Decidedly, the biggest in the business. While there have been figures quoted of the sponsorship amount being in the region of Rs 5 crore, according to the grapevine, the actual amount could be even less than half that, with Zee putting its weight behind the promotion of the festival across media.

 

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