Vserv claims 3x growth with Unilever in bag

15 Jan,2014

By A Correspondent

 

Vserv.mobi has announced that its client portfolio of advertisers and brands has witnessed a 3x growth in the Indian and South East Asian markets over the last one year.  With, mobile becoming a dominant factor in the media consumption habits of consumers across India and South East Asia, advertisers are aggressively using Vserv.mobi mobile ad exchange to implement mobile ad campaigns to reach their users effectively, adds a communique.

 

Said Vikas Gulati, VP, Southeast Asia, Vserv.mobi: “We are thrilled and proud to establish this unique marketing partnership with Unilever. The strategic nature of the relationship clearly signals the mainstream stature mobile marketing has achieved. Mobile platforms are favoured by brands to achieve higher levels of engagement with customers across product categories, geographies and demographics. Backed with smart advertising via use of rich media, Unilever brands will garner greater impact and drive engagement from their consumers.”

 

Talking about previous Unilever campaigns handled by Vserv.mobi, Mr Gulati added, “These campaigns suggest that greater brand awareness, recall and engagement can be achieved by combining consumer insights and constant innovation. As a market leader we will continue to raise the bar and make our contribution to growing the size of the mobile ecosystem.”

 

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