Tanmay Mohanty to take charge of Resultrix and Perfomics in India as Gulrez Alam moves to Singapore as Chief Devpt Officer for ZO APAC

08 Jan,2014

By A Correspondent


Gulrez Alam

After founding, growing and leading Resultrix as Global COO for close to five years and making it a name to reckon with in the digital marketing industry, Gulrez Alam moves to Singapore as Chief  Development Officer, APAC at Zenith Optimedia. In this role he will be working with Gerry  Boyle to lead New Business and develop as well as evangelize Digital in the APAC region for ZO.



Tanmay Mohanty

Tanmay Mohanty, who has played a pivotal role in shaping up  Resultrix under Mr Alam for more than a year now, will be taking on the mandate of MD, Performics India and in this role will be incharge of leading both Performics and Resultrix operations in India. He will also  help the ZO Group to further develop and grow its digital capabilities.


In this new role, he will directly report into Anupriya Acharya.


Comments Mr Alam, “I totally believe in ZenithOptimedia’s Live ROI philosophy. I am excited about offering data-led solutions to clients  across mainline and digital media. And also looking forward to working with a very passionate, performance and excellence driven team at ZO APAC office. As I move, I am totally confident in Tanmay taking  over the India responsibilities from me and am sure he will take the organization to greater heights”


Said Mr Mohanty: “At ZenithOptimedia Group, we all have thoroughly imbibed the Live ROI philosophy and all our digital and mobile offerings across Content, Creative, Communication have Performance culture at the core”.


Confirming the development, Ms Acharya noted that Resultrix has been a spectacular success story and will continue to be a competitive advantage for the ZenithOptimedia Group in India. As the client requirements becomes more sophisticated and move from vanilla to more expertise-based solutions, the competitive advantage will get  even more sharply defined. She said “Our revenues from digital as ZO Group in India, are already upwards of 40% and we will focus to grow this further in the coming years.”


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