Starbucks’ Manmeet Vohra to speak at FOMA APAC

15 Jan,2014

By A Correspondent


The Festival of Media Asia-Pacific (FOMAP) has announced its agenda for the 2014 conference scheduled to be held from March 16 to 18 in Singapore. The fest hopes to bring together media owners, agencies and brands for three days of networking, celebration and speaker sessions.


Highlights of the 2014 event include a session hosted by Charlie Crowe, Founder of Festival of Media and Chairman of C Squared in conversation with Steve Mosko, President, Sony Pictures Television. In another session, Professor Jerry Wind, Wharton Future of Advertising Program, and Rose Tsou, Senior Vice-President, Yahoo! APAC, will explore native advertising via the results of research exclusive to the Festival. Scott Lamb, Vice-President International, Buzzfeed, a pioneer in native advertising, will also talk about shareable content and the opportunities it affords advertisers. This year’s event will feature Peter Vessenes, Founder and CEO, CoinLab and Chairman, Bitcoin Foundation, who will address the impact of Bitcoin on the future of the media buying industry.


Other highlights include a session with Manmeet Vohra, Marketing Director at Tata Starbucks on the US coffee giant’s joint venture with the Tatas and the attempt at turning the massive tea-drinking nation into a country of latte sippers. Among other confirmed speakers are  Lakshmi Pratury, Host & Curator, The INK Conference and Vipul Chawla, Vice-President and CMO, Yum! Asia.


Charlie Crowe, Founder of Festival of Media and Chairman of C Squared said, “Asia-Pacific continues to be a global hub for media innovation and excellence, and this year’s event will see some of the region’s pioneering media leaders come together to offer a unique perspective on the challenges and opportunities faced by businesses in Asia Pacific. As always, we pride ourselves on offering the latest research, fascinating industry case-studies and educated commentary on the industry issues making the headlines, to provide our delegates with an educational and above all else, enjoyable event.”


For more information on the 2014 agenda and delegate registrations, visit the Festival of Media Asia Pacific 2014 website here.


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