Star India bags hockey fed rights for 8 years

22 Jan,2014

By A Correspondent

 

The International Hockey Federation (FIH) and Star India have announced an eight-year strategic partnership to improve the production of international hockey broadcast and extend the sport’s reach worldwide. The deal will run from January 2015 to December 2022. During the period of the deal, FIH will look to host a major event in India each year.

 

Interestingly, Star Sports will be the host broadcaster for key FIH events both in India and across the world (except Argentina) and will be responsible for ensuring consistent and high level production.

 

Last year, STAR Sports partnered with Hockey India to launch Hockey India League (HIL). STAR Sports showcased hockey in a completely new way, offering a TV experience relevant to the youth market. In its first season, HIL was broadcast in more than 80 territories across the globe.

 

As part of the deal, STAR Sports has acquired global media rights for all territories, excluding Argentina. Through its network of international affiliates and other national broadcasters, content will be distributed to over 200 countries, reaching billions of sports fans taking hockey’s global viewing audience to unprecedented levels.

 

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