Sony Six scores big with FIFA World Cup Brazil & Russia rights

16 Jan,2014

By A Correspondent


The last two months has seen Star Sports dominate most sporting rights news, but in the last fortnight-odd, the attention has moved from Star Sports HQ at Mahalakshmi to Malad where Multi Screen Media’s Sony Six office is located.


‎The channel has bagged the broadcast rights to the 2014 and 2018 FIFA World Cup. The 2014 edition will be held in Brazil from June 12 to July 13 and the 2018 edition from June 8 to July 8 in Russia. The deal also includes rights to broadcast FIFA Under-17 World Cup 2017 to be hosted by India.


This latest acquisition by Sony Six comes on the back of broadcasting the UEFA and Conmebol matches from the 2014 FIFA World Cup qualifying rounds, in addition to acquiring the rights for qualifiers for UEFA Euro 2016 and UEFA Euro 2016. The line-up makes Sony SIX the home of International Football for the next 5 years with 17 landmark FIFA events including (2014+2018 W’Cups, the U-17 in India and the Confederation Cup Russia 2017).


NP Singh

Said NP Singh, CEO, MSM India: “We are extremely happy to build on our partnership with FIFA. This acquisition is a testament to our commitment of popularising the sport of football in this country.”


Said Niclas Ericson, FIFA Director of TV: “FIFA believes that Sony Six and its commitment to high quality sport entertainment will deliver first-class coverage of FIFA U-17 World Cups, the 2014 FIFA World Cup, the 2018 FIFA World Cup and other FIFA competitions to this crucial audience. India already has a great passion for football and with the support of Sony Six, FIFA looks forward to inspiring more fans of football and young players in India for the years ahead.”


Prasana Krishnan

Added Prasana Krishnan, EVP and Business head, Sony Six: “We are thrilled to have acquired the broadcasting rights of the FIFA World Cup in 2014 and 2018. We have focussed extensively on top international football and we are now proud to bring the best in the world to Indian viewers”


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