Sony Six pushes Star Sports out of Aus Open rights

08 Jan,2014

By A Correspondent


The Star Sports network which was established with much fanfare in November saw the rights for the Australian Open being taken away by Sony Six, the sports channel from the MSM stable. The rights for the Asian grand slam are for five years and are also the channels first entry into broadcast of a tennis major.


On his first major announcement after taking charge as CEO of MSM, NP Singh said: “Over the years, the Australian Open has established itself as one of the most revered competitions in the hearts of Asian sports fans. With the strong equity that the sport enjoys, we are committed to further expand the distribution of the tournament and strengthen our position in the market”.


Commenting on this, Prasana Krishnan, EVP and Business Head, Sony SIX said: “The Australian Open is seen as the paramount opener to the Grand Slam competitions and we are proud to have this prestigious event in our bouquet of international sports content.”


Tennis Australia CEO and Australian Open Tournament Director Craig Tiley said: “I’m delighted we are partnering with MSM in India for the Australian Open. MSM presented a compelling proposition and demonstrated a commitment to promote the event and the sport of tennis in India which continues to cement our position as the Grand Slam of the Asian-Pacific.”


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