Rohit Samarth to head experential at DDB MudraMax

15 Jan,2014

By A Correspondent


Rohit Samarth

Rohit Samarth has been elevated to Head – DDB MudraMax, Experiential with effect from January 1. He will report to Mandeep Malhotra, President, DDB MudraMax.


Mr Samarth had joined DDB MudraMax in April 2012 as Senior Vice President, Terra, its rural marketing agency, in April 2012. In his new role, he will be incharge of the agency’s experiential campaigns, nationally.


Meanwhile, Alvin D’souza, Subhashish Sarkar and Amit Singh, who have been elevated to Head, Experiential – West, North and East, respectively, will be working under the guidance of Rohit.


Mandeep Malhotra

Commenting on this new appointment, Mr Malhotra said, “Rohit has shown passion, hunger and discipline in his current role. Will be looking forward for him making all three infectious in his extended team.”


Commenting on his elevation, Mr Samarth said: “It is my sincere belief that DDB Mudra Max’s experiential division, which is already a great force to reckon with in the experiential business, will grow to be one of the most competent and respected experiential communication solutions agencies over the next two years.”


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