Online visit for looking up mobile phones registers 126% year-on-year growth: IAMAI

09 Jan,2014

By A Correspondent

 

According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 6.05 million in November 2012 to 13.65 million in November 2013 registering a year-on-year growth of 126%. While branded apparels witnessed 12.45 million online user visits in November 2013 as compared to 6.42 million user visits in November 2012, the footwear segment registered 110% y-o-y growth in November 2013 when compared with user visits in November 2012. The online users visit to spa and restaurant segment decreased from 0.70 million in November 2012 to 0.58 million in November 2013.

 

Fig: 1

Source: IAMAI/ WAM Data November 2013

 

The monthly tracker also found a y-o-y growth of 104% in online booking of railway tickets when compared with the numbers of corresponding month last year. Railway tickets booked online in November 2013 were 9.81 million as compared to 4.81 million in November 2012. The online bookings of air tickets witnessed a decrease from 1.47 million in November 2012 to 1.33 million in November 2013.

 

Fig: 2

Source: IAMAI/ WAM Data November 2013

 

According to the data captured from major matrimonial sites in the monthly tracker, the number of profile uploads in November 2013 were 1.75 million as compared to 0.79 million in the corresponding month last year. The number of resume uploads increased to 1.42 million in November 2013 from 1.34 million in November 2012.

 

Fig: 3

Source: IAMAI/ WAM Data November 2013

 

The monthly tracker further indicates 40.02 million people accessed various e-tailing sites. There were 2425.43 million page views in the category. The user reach for job and matrimonial websites is 23.00 million and 16.15 million respectively with 789.28 million and 618.87 million respective page views. Online travel segment has reach with 24.91 million reach and 1691.479 million page views.

 

Fig: 4

Source: IAMAI/ WAM Data November 2013

 

Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

 

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