Nimbus Sport facilitates Liverpool FC & Xolo partnership

10 Jan,2014

By A Correspondent


Rohant Shyam (Head – Marketing & Communication, XOLO), Robbie Fowler (Liverpool FC Legend), Varun Mathur (GM, Nimbus Sport), Sunil Manocha (COO, Nimbus Sport) in New Delhi

Nimbus Sport has helped Liverpool Football Club (FC) sign its first regional marketing partnership in India with smartphone brand Xolo. A press conference was held at Liverpool FC’s Melwood training facility and streamed live to the unveiling event in New Delhi hosted by Liverpool legend Robbie Fowler.


Said Liverpool FC Chief Commercial Officer Billy Hogan: “We are delighted to announce our very first regional marketing partnership in India with Xolo, a leading digital brand. We have millions of fans in India and we are committed to bringing the Club closer to them. Thanks to partners like Xolo and Nimbus, who helped broker the deal, we will be able to connect better with our fans in India, Sri Lanka, Nepal and Bangladesh”.


Sunil Raina, Business Head, Xolo added: “Liverpool FC is one of the most popular clubs in the country with an iconic legacy. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India.”


On the occasion, Nimbus Sports’ Chief Operating Officer Sunil Manocha said “We were at the forefront of the development of ICC’s commercial rights structure and partnerships with marquee brands like Hero, Pepsi and Vodafone and we now intend to be a key catalyst in the development of commercial rights for global football in the subcontinent.”




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