News18.com launched aggregating ETV’s news

27 Jan,2014

By A Correspondent

 

We had received an alert on Friday that Network18 was to make an “important announcement on Monday”. Given that there has been some significant news coming from the premier news media group over the last few months, we pushed aside all our appointments. And issued a ‘Red Alert’ in our newsroom.

 

On Sunday (yesterday), we visited ibnlive.com to get our news updates only to find the homepage taken over by news18.com. The website had been launched. Regulars at ibnlive.com are familiar with news18 as it has been beta-ing on ibnlive for a while.

 

And then we received this release from Network18 this morning announcing the launch of the online news website from Network18: News18.com. Billed as India’s first web, mobile and tablet service to focus on news at the state and city level.

 

Available on the web, on mobile phones and tablets, and as downloadable apps for iOS and Android devices, News18.com currently covers seven states: Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttarakhand. It will expand to the remaining states of the country over the next 18 months, notes a communiqué.

 

News18.com draws on the local newsgathering expertise of the ETV network of news channels, whose Hindi services cover these seven states. Highlighting the importance of local news, Lakshmi Narasimhan CEO, Web18 said, “News18 is a completely fresh approach to covering news online. With Internet penetration and smartphones users galloping in Tier2 and 3 towns, it is important to provide a convenient platform to consume news.”

 

Arunava Sinha, Head, IBNLive.com and News18.com is confident that readers will enjoy the interactive user-experience of the site. “News18.com will give readers a totally fresh and unique content experience.”

 

Meanwhile, the Red Alert in our newsroom has been called off. Enjoy the day, the boss just ordered.

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