New IRS study findings to be released next week

23 Jan,2014

By A Correspondent

The new Indian Readership Survey findings are scheduled to be released next week.

It may be remembered that on the basis of a recommendation of  the Readership Studies Council of India (RSCI), the Media Research Users’ Council had awarded the IRS contract to Nielsen. The decision was arrived at after a comprehensive nine month process that began in November 2011, with the formation of the RSCI by its sponsors, the MRUC (Media Research Users’ Council), and ABC (Audit Bureau of Circulation). The RSCI was mandated by the industry to oversee the conduct of a unified Indian Readership Study (IRS), billed as the world’s largest continuous readership study.

The Technical Committee meeting was held yesterday (Jan 22) and the first findings of the study are scheduled to be released before the month ends, and in all probability on January 28.

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