N P Singh is CEO, MSM [updated]

03 Jan,2014

NP Singh

By A Correspondent [updated]

Longstanding Chief Operating Officer of Multi-Screen Media, N P Singh, has been appointed CEO. He moves in to the position held by Man Jit Singh until now.

An official confirmation on the appointment has now come in. The news was first flashed on MxMIndia earlier today (Jan 3). An announcement to this effect has als0 been made to this effect in the MSM office.

So here’s the news: Multi-Screen Media Private Limited (MSM), formerly known as SET India Private Limited, has announced that Mr NP Singh, Chief Operating Officer, would take on the mantle of Chief Executive Officer effective immediately. Mr Man Jit Singh, the current Chief Executive Officer of MSM, would return to being the Non-executive Chairman of MSM but would relocate to Los Angeles to assume other responsibilities. In his new role, Mr NP Singh will report to Andy Kaplan, President Worldwide Networks, Sony Pictures Television.

It may be remembered that Mr Man Jit Singh held the position of non-executive chairman even before he took on the position of interim CEO first and later CEO after the exit of Kunal Dasgupta as CEO. In fact at that time – 2009 to be precise, there were strong rumours that Mr NP Singh would be made CEO given that operationally he had been running the network.

The flagship channel of the group – Sony Entertainment Television – has a tough run with ratings in the recent past.  In fact from among the various Hindi general entertainment channels, it is ranked sixth. In the last week of 2013 (Week 52), as per unverified TAM ratings, its viewership was 272 million whereas that of Star Plus was 606 million viewers and that of of Colors was 527 million. The channel has had a problem on the distribution front too over a period of time. However, it must be said that Sab, also from the MSM bouquet, has had an excellent run over the years and in Week 52, it’s the #4 Hindi GEC, edging past Life OK.

Various other channels in the MSM network have also been doing better than before. Sony Pix has had a good run in the last few months and sports channel Sony Six has also been active on tie-ups.

A Cost Account and a Delhi School of Economics graduate, Mr NP Singh has been with MSM since 15 years and has earlier worked with Spice Telecom, Modicorp, Modi Xerox and Hindustan Copper.

Here are quotes from the Messrs Man Jit and NP Singh and Mr Kaplan:

Man Jit Singh said “NP and I have worked closely together as equal partners these last five years and the success of the company is largely due to his efforts. The time has come for him to lead the company to the next level and I fully expect the innovations he brings as CEO will ensure we have years of success ahead. As the Non-executive Chairman of MSM, I look forward to supporting NP and will continue to remain involved with the Indian television industry.”

Andy Kaplan also expressed strong support for the move. “We have full confidence in NP being able to lead MSM and continue the success of the last five years. NP has been involved in all the decisions that lead to the success of our business and this is a well-deserved recognition of his untiring efforts and of the faith we have in his decision making. I wish him all success in his new role as CEO of MSM. I would also like to thank Man Jit for the huge contribution he has made in growing our business in India and setting it on the path of sustainable future growth.”

NP Singh commented: “I am delighted by the confidence Man Jit, Andy and the Board have expressed in my abilities to lead MSM. It’s been a wonderful experience and a pleasure working with Man Jit last five years. While much work has been done there is clearly a long road to go before we can fully achieve our vision. I am certain that with our top quality Management Team and our dedicated employees we will achieve new heights of success in near future. I am excited in taking up the new role and look forward to making MSM the most profitable network in the business”

Meanwhile, it is learnt, that at least one or two more announcements are expected from the MSM stable next week.



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