More than just a new year greeting. On 40th anniv, RK Swamy Hansa to donate Rs 400 to charity on every click

03 Jan,2014

By A Correspondent


There are greeting cards and greeting cards and smses and smses and gifts and gifts and gifts. But, here’s a new year idea that’s different and been receiving rave reviews in the fraternity.


A musical ‘happy new year’ message was sent out by RK Swamy Hansa to peers, friends and associates greeting them on the new year. But it’s the media services conglomerate’s 40th year in the business and true to the guiding principles of founder R K Swamy who was an illustrious adman and philanthropist, the greeting carries with it an offer to donate Rs 400 to a charity on behalf of the recipient. The interactive ‘card’ requested recipients to indicate their choice of donation to the cause of either education or healthcare by clicking on a button.


Srinivasan Swamy

“On our 40th anniversary, we did not want to send any commercial message about our progress or on the many specialized companies or divisions we have.  We wanted to touch the lives of those in need and help make the year a little bit better for them. The more responses we get, the more we will contribute to the charities involving education and healthcare. We’re hoping that the idea will ‘click’, and we will be seen as a caring organization. In any event we felt this would be a unique way to celebrate our Ruby Jubilee,” said Srinivasan K ‘Sundar’ Swamy, chairman, of the group.


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