By A Correspondent

DDB Mudra West has roped in Rahul Mathew as Creative Head. He will lead the agency’s creative output for clients including Future Group, Volkswagen, Johnson & Johnson, Kalpataru, Hindustan Unilever, Union Bank, Marico, Emirates, Gulf Oil, Godrej, Lavasa, Arvind, Adani Group, CenturyPly and Raj Petro among others. Mr Mathew will partner Rajiv Sabnis, President, DDB Mudra Group, West and will work closely with Sonal Dabral, Chairman & CCO, DDB Mudra Group, who he will be reporting in to.

Mr Mathew joins DDB Mudra from McCann Erickson where he was Executive Creative Director. With over 15 years of experience, Rahul has worked with Ogilvy, JWT, Leo Burnett, Y&R (in Kuala Lumpur and India).

Commenting on his new role, Mr Mathew said, “Few agencies, the world over, can boast of a creative culture the likes of DDB. And to be appointed a custodian of such a celebrated culture is both exciting and frightening.  But with the talented bunch at the agency, Sonal and I hope to make DDB Mudra West one of the brightest stars in the DDB constellation.”

On the appointment, Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “I’m very excited to welcome Rahul to the DDB Mudra Group family. I’ve known Rahul for a while now and have followed his career across countries and agencies, seeing him build brands and win multiple awards along the way. A new age creative thinker equally adept at traditional and non traditional media,Rahul is just the talent to lead the creative teams in DDB Mudra West.”

Added Rajiv Sabnis, President, DDB Mudra Group, West: “With Rahul coming on board, our ability to provide creative business solutions to our clients gets a strong fillip.”