Madison’s Platinum wins Lafarge Cement Media AOR

13 Jan,2014

By A Correspondent


Platinum Media, a part of Madison Media Group, has started 2014 with a bang by winning the account of Lafarge India in Kolkata in a multi-agency pitch. The other agencies that participated in the pitch are Mindshare, Dentsu and incumbent agency Havas. Lafarge’s mediaspend is estimated to be pretty sizeable and will grow substantially over the next year looking at its expanded market in North India. The account will be handled out of the Kolkata office.


Commenting on this development, Aniruddha Sinha, Assistant Vice President, Lafarge India, said, “Madison Media has extensive understanding of the Indian media scenario and their approach and innovative media solutions will enable us to drive impactful media presence across our audience segments. ”


Says Basabdatta Chowdhuri, CEO, Platinum Media, “We are delighted with this new win and are confident that we can add strategic value in making the Lafarge brand, a household name across the country.”


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