Lukup Media & Warner Bros partner for India’s first on-demand TV channel

09 Jan,2014

By A Correspondent


Bengaluru-based Lukup Media announced a partnership with Warner Bros Digital Distribution, through which the Studio’s newly released movies such as Gravity and The Hobbit: The Desolation of Smaug and a selection of new releases, catalogue titles and popular TV series will be offered to viewers via an on-demand TV channel. The Lukup Player will deliver a combination of live and on-demand content on Televisions and other devices people use to consume content.


The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.


Said Kallol Borah, Chief Executive Officer, Lukup Media: “We are very happy to partner Warner Bros. and bring a wide selection of popular and new movies and TV shows which will be available through India’s first on-demand TV channel. The channel will allow people to choose titles from their TV programme guide, pay for them and view them at a time of their choice.”


Chris Dyde, Senior Vice President, International Licensee Markets, Warner Bros. Home Entertainment Group said: “Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros.’ Digital strategy and we’re delighted to be working with Lukup Media, which will see a fantastic selection of both new and library movies offered to viewers in India”.


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