Kyoorius announces second edition of FYIdays with DixonBaxi

15 Jan,2014

By A Correspondent


Kyoorius, a not-for-profit initiative by Transasia Fine Papers has announced the second edition of the Kyoorius FYIday series of workshops and knowledge sessions (*See Disclosure).


Tim Watson

The second edition titled ‘Broadcast Branding with DixonBaxi’ will feature the minds behind leading London-based brand agency DixonBaxi – Aporva Baxi- Co-Founder and Tim Watson, Head of Strategy, share insights on the work they do to help clients find their brand purpose and build brand fame.


The firm has also done work for like Star India, Movies Now, Formula 1, Viacom and Nokia in their refresh and/or brand-imaging alignment.



Aporva Baxi

The Kyoorius FYIday with DixonBaxi will be flagged off in Delhi on January 23, Bengaluru on January 24 and Mumbai on January 25.


Said Aporva Baxi, Co-Founder, DixonBaxi: said, “Building a brand can be daunting and stressful. It is important to first understand what is the vision of the brand you want to create.”



Rajesh Kejriwal

Rajesh Kejriwal, Founder and CEO, Kyoorius said, “India is becoming a place where the best of design in Asia is coming alive and it is imperative to nurture this talent. After an overwhelming response at the launch of FYIday last year, we began working more closely with D&AD to extend this knowledge sharing platform to a wider audience.”


Over a period of time, the Kyoorius FYIday will features speakers from specific disciplines – Typography, Broadcast Design, Publication Design, Strategic Planning, Strategic Branding, Retail design, Architecture, Product Design, etc. conducting seminars, workshops and training sessions throughout the year and across the nation – leading up to the annual design conference – Kyoorius Designyatra.


Registrations opened yesterday (Jan 14) and close on January 21 at


*Disclosure: MxMIndia is a media partner of Kyoorius FYIdays


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