By A Correspondent

GroupM agency Motivator has retained the coveted Apple account after a month-long pitch. The other contenders are said to be ZenithOptimedia and Madison. The Apple account is with Ingram Micro and Redington, Apple’s exclusive distributors in India.

Apple India is rumoured to spend Rs 150 crore on spends on print, digital, radio, activation and OOH with iPhone leading the contribution with more than 70% of the spends. This year, the emphasis is going to be on powering iPhone sales through innovative use of digital solutions. Print’s tactical use will be balanced by creative use of media to keep the brand in the desirable space, we were told.