India TV launches marketing campaign to promote new look

07 Jan,2014

By A Correspondent

 

The refresh last month may not have gone unnoticed, but it certainly wasn’t accompanied by the high blitz marketing that one normally sees with such relaunches. But now leading Hindi news channel Indian TV has unveiled a multiple media marketing offensive to announce the change and also reinforce the new logo, packaging and content.

 

Editor-in-Chief Rajat Sharma is the face of the campaign with him making an appeal to the nation to collectively bring about a change.

 

The same is being done via the core message ‘Aap, Main Aur India TV, Milkar Badle Bharat Ki Tasveer”.  The campaign will cover OOH, Outdoor, Print, Online platforms includes general online media and social networking sites across all key Hindi speaking markets such as Delhi, Mumbai, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Punjab, Chandigarh, Himachal Pradesh, Jammu, Haryana and Rajasthan.

 

 

Ritu Dhawan

Speaking on the campaign, Ritu Dhawan, Managing Director and CEO, India TV said: “India TV has always been on the forefront of genre leading initiatives. This time it is about bringing the global news watching experience for its viewers. The campaign subtly talks of transformation, which is also being marked across the nation in general”.

 

 

Pushpinder Singh

Added Pushpinder Singh, Chairman, Saints & Warriors, the agency that executed the campaign: “It has indeed been a pleasure working on this campaign. Rajat Sharma as a personification of India TV lends much credibility and character to the brand.”

 

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