IAA Olive Crown introduces ‘Corporate Social Crusader’ Award

28 Jan,2014

By A Correspondent

 

The IAA Olive Crown Awards, the first award for creative excellence that encourages and espouses the sense of communicating sustainability in India (and Asia too), has introduced a

a special ‘Corporate Social Crusader’ award that celebrates ‘doing’ rather than ‘talking’.

 

Ambi Parameswaran

This award will honour a company’s commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society. Said M G Parameswaran, Chairman, Olive Crown Awards: “This is a special award that we will present to a corporate that has let its actions speak louder than its words. The award will celebrate a corporate social initiative undertaken in the last year. We will have a special jury consisting of senior people representing corporates and advertising. With the changes in the Companies Act with respect to CSR, we felt there was a need to focus sharply on this activity”.

 

 

Srinivasan Swamy

Added Srinivasan K Swamy, President IAA India Chapter: “The Olive Crown awards are already being seen as a cause. This provided us an ideal platform to launch this very meaningful Corporate Social Crusader Award. We already have the Green Crusader Award where recipients of great eminence have graced our event. This will be another such coveted award.”

 

The details for sending in entries for the IAA Olive Crown Social Crusader Award can be seen at Item No. 20, Call For Entries at iaaindiachapter.org

 

 

 

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