IAA calls for entries to Olive Crown Awards

03 Jan,2014

By A Correspondent

 

The India Chapter of the International Advertising Association (IAA) has issued a call for creative entries for the fourth edition of the IAA Olive Crown Awards. The Olive Crown Awards which are India’s first and only awards for creative excellence in communicating sustainability have been growing in size and stature over the years. The entry form can be downloaded from iaaindiachapter.org. The last date for entries is January 31, 2014.

 

Last year, the awards were endorsed by the Asian Federation of Advertising Associations (AFAA) and went on to become the first ever pan-Asian event of its kind. AFAA will continue to endorse it this year. Said Srinivasan K Swamy, Chairman, R K SWAMY BBDO and President, India Chapter and VP-Development Asia Pacific, IAA: “These awards have acquired the hue of a ‘cause’ and this is one of the reasons for their universal acceptance.” Ramesh Narayan, Founder Canco Advertising and M G Parameswaran, Executive Director and CEO Draft FCB Ulka, are Co-Chairmen of the IAA Olive Crown Awards.  Mr Parameswaran said, “We cannot put a price on our commitment to Brand Earth and that is why there is no entry fee for this one-of-a-kind award. The quality of entries was very high last year and we are expecting an even better standard this time”.

 

The awards will be presented in Mumbai in March 2014.  For the third time in succession, leading music channel 9XM will be presenting sponsor of these awards. Hungama and the Patrika Group are the Green partners.

 

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