Havas awarded global media buying role for Iglo group

16 Jan,2014

By A Correspondent

 

European frozen foods major Iglo Group has hired Havas Media as its global media buying agency. This follows the appointment of Havas Worldwide as the group’s global brand positioning and advertising agency in Q4 of 2013.

 

Havas Media was selected after a competitive pitch process which included Iglo Group’s incumbent agencies. Havas Media presented a compelling proposal that best met the Group’s selection criteria.

 

Commenting on the appointment, Iglo Group’s CEO, Elio Leoni Sceti said: “After a highly competitive pitch process, I am delighted to announce the appointment of Havas Media as our global media buying agency. The appointment will give us the ability to have a fully joined-up approach to our creative and media communication. This new approach to our marketing and the Iglo brand is central to our new growth strategy that aims to double the size of the business by 2020.”

 

Said Marc Schader Global Chief Commercial Officer, Havas Media Group added: “We are honoured to become Iglo Group’s partner across Europe and look forward to helping them achieve their exciting and ambitious targets.”

 

Iglo Group products are available in 11 countries and distribute across a number of other countries in Central and Eastern Europe.  The core brands are Birds Eye, Iglo and Findus and the range of products are from frozen foods and ready meals to bakery products and desserts.

 

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