FabFurnish appoints Bang in the Middle as creative agency

09 Jan,2014

By A Correspondent


Online home store FabFurnish.com has appointed Bang in the Middle as its communication partner. Appointed after a multi-agency pitch, Bang in the Middle has commenced work on the brand leveraging both online and offline communication mediums.


Said Vaibhav Aggarwal, Co-founder, Fabfurnish.com: “We are poised for the next phase of growth. Till now, we have been very successful in building a wide consumer base for ourselves. Today, we are the largest player in this space.And, in due course, we want to become even larger. Our new communication will ensure that we become an even stronger leader in the furniture and furnishings market.”


Naresh Gupta

Added Naresh Gupta, Managing Partner, Bang in the Middle: “FabFurnish is a great brand to be associated with. Our understanding and expertise across digital and mainstream medium is what helped us win the mandate. FabFurnish.com is a very challenging brief. Our new work will make the brand stronger.”


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