DDB Mudra revitalises Livon Hair Gain’s hair promise

14 Jan,2014

By A Correspondent

 

A new campaign from Livon Hair Gain Tonic created by DDB Mudra attempts to work at an emotional level with men. The endeavour of the campaign is to help men overcome the cynicism and establish Livon Hair Gain as a credible solution to address the problem. The TVC “Kyun yeh zindagi” shows a young man facing hair loss holding back from enjoying and participating in everyday situations.

 

According to a Marico spokesperson, the TVC “engages the audience with a realistic portrayal of moments in their life. Combined with activations in the digital space and on-ground in the chemist channel, we are looking at growing this recently acquired brand with the new campaign”.

 

Sonal Dabral
Sonal Dabral

Commenting on the campaign, Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, said, “Hair loss is an extremely sensitive issue. It was crucial therefore to communicate our offering with honesty and a high degree of empathy. We are happy that we have been able to create a campaign that is insightful, authentic and most importantly speaks straight to the heart of our target audience.”

 

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