Dainik Jagran is #1 daily in IRS, Hindustan is #2

28 Jan,2014

By A Correspondent


The RSCI has released the findings of the readership study for 2013. While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3. Malayala Manorama is #4, Daily Thanthi at #5, Rajasthan Patrika at #6 followed by The Times of India at #7. Amar Ujala, Matrubhumi and Lokmat are at #7, #8 and #9.


The Indian Readership Survey (IRS) is billed as the world’s largest continuous study tracking print and other media consumption, demographics, product ownership and usage, etc.

IRS 2013 covered a sample of more than 235,000 households, across India. The sample was  spread across Urban India (~ 160,000 households) and Rural India (~ 75,000 households). The Nielsen Company conducted the extensive study.

The key information areas covered being:

-       Readership of print publications for a wide range of local, regional, and national newspapers and magazines.

-       Reach and consumption of other media – Television, Radio, Digital and Cinema.

-       Demographic profiling

-       Consumer Durable Ownership and FMCG Usage.

(Source: MRUC website – topline findings and release notes)

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