Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables

20 Jan,2014

By Our Research Associate

 

The last time Lowe Lintas & Partners was Agency of the Year was in the year 2006. Hindustan Unilever was Client of the Year that year too. In 2008, the Effies were awarded on the day when the terrorist struck Mumbai – November 26, and JWT was the Agency of the Year (AOY) while Bennett, Coleman & Company was Client of the Year (COY).

 

From 2009 onwards, Ogilvy has been AOY. But the COY title has moved around a bit – in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury.

 

Cadbury would’ve scored a hat-trick but this time thanks to both Lowe Lintas and Ogilvy contributing to its kitty, Hindustan Unilever forged ahead.

 

According to a member of the jury who requested anonymity, entering the Effie requires some extra effort on the case study presentation. Remember you need to prove the fact that creativity has worked for the advertiser, and unless that’s done, you won’t win.

 

A senior member of the industry told MxMIndia that given the body of work that Ogilvy had done, it could’ve surely been #1 had it presented some of its cases better.

 

Perhaps.

 

Meanwhile, take a look at the AOY and COY tally tables:

 

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