Bharti AXA General Insurance takes streets to spread health insurance awareness

10 Jan,2014

By A Correspondent

 

Bharti AXA General Insurance has launched a viral communication campaign on the internet around the theme of Lifestyle Protection which underlines the need for a critical illness insurance cover.

 

Seven videos have been developed that narrate the predicaments of ordinary people who suffer from critical illnesses and are forced to work while they are ill, owing to the financial commitments.

 

Commenting on the campaign, Dr Amarnath Ananthanarayanan, MD and CEO, Bharti AXA General Insurance said, “Innovation is one of the core values on which our company is built and we are constantly looking at new perspectives, methods and approaches when it comes to any aspect of business, service, product development, delivery etc.  With this viral communication campaign, we aim to increase awareness about health insurance and help the aam aadmi choose the right health insurance policy.” The company also launched a television commercial centred around the working patient last month.

 

The digital campaign was created by Publicis iStrat while the TVCs are by Publicis Ambience.

 

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