Ajay Kakar is Head of Jury at APAC Effie Awards 2014

14 Jan,2014

By A Correspondent


Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group and head of Effie India has been appointed as Head of Jury at the Asia Pacific Effie.


The APAC Effie has announced the first two of the four heads of jury who will form the Judging Committee for its 2014 Awards. Mr Kakar and Ben Lightfoot, CEO, McCann Worldgroup Singapore are the two names announced.


On his appointment as a Head of Jury, Mr Kakar said: “Having chaired the Effie India Awards for the last three years, I am indeed honored to now be invited as a Head of Jury for the APAC awards. In recent years, the need and demand for work that works in the market place, have given the Effie award a pride of place on the shelves of both agencies and marketers. As a Head of Jury I do look forward to the exciting opportunity to review the most insightful and impactful campaigns from across the region.”


Said Mr Lightfood, who also helms the role of a committee member of the APAC Effie and is Chiarman of Effie Singapore: “We have seen so much great work come out of our region, both in terms of creativity as well as effectiveness. I am really excited to see how the strategies developed led to innovative integrated creative solutions. Strategies unique for Asia Pacific, that broke away from category norms and delivered exceptional results.”


Commenting on the appointments, Connie Chan, 2014 Awards Chairman said: “We’re delighted to welcome the Heads of Jury on board the Judging Committee. The rich experience and expertise of these heads make up a powerful composition for the judging committee, with a good mix of industry leaders from different backgrounds across APAC. We look forward to the great dynamics arising from the interaction and tapping on their perspectives in the judging sessions.”


Finalists will be announced in end of February 2014, with the Awards Gala set to take place in Singapore in April 2014. More info at www.apaceffie.com.


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