Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But if Ad Club accepts its demands, it could…

30 Jan,2014

By A Correspondent


Abhijit Avasthi

Even as the Advertising Club, the Advertising Agencies Association of India and the Goafest committee finalise the dates of Goafest 2014, there’s no confirmation on whether Ogilvy & Mather will participate in this year’s Creative Abby.


At its inhouse Envies awards, National Creative Director Abhijit ‘Kinu’ Avasthi , had told MxMIndia: “There are certain changes that we are looking for at the Abbys and till the time they do not happen, we definitely would not be thinking about it.” And should the changes happen? “We will think about it then.”


So when we called Mr Avasthi for his reactions of the D&AD-backed Kyoorius Advertising Awards yesterday and asked him on the Abby participation, he said matter-of-factly: “No, not as of now. However, if they accept our conditions and change their stand, we may consider.”


Last year, while confirming the news on not participating in the Abby, Mr Avasthi had told us: “We felt that they were not energizing our people as they used to earlier.”


And when asked if Ogilvy will participate at the Kyoorius Awards, Mr Avasthi said: “We’ll want to hear a little more. I don’t know much about it.”


An industry and Abby observer told us that by deciding to hold the awards in Mumbai and having very few judges, the Kyoorius hosts meet two of the main demands of Ogilvy. In addition, Mr Avasthi & Co are said to be peeved about too many unimportant categories and a skew towards domains where there is not much creative work done through the year.


Watch this space for more.


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