94.3 Radio One hikes ad rates by 20%

17 Jan,2014

By A Correspondent


Radio One, the joint venture between Next Radio Ltd and BBC Worldwide, which runs 7 differentiated formats in the metros has increased its advertising rates by 20 percent across markets effective February 1, 2014.


Said Vineet Singh Hukmani, MD and CEO Radio One: “In the last two years, our ‘product-first’ approach has ensured unparalled engagement of our listeners and therefore huge value to our advertisers. Complementing on-air content with simulcast digital conversations with the same TG does cost us. However, advertisers gain most as a result of this continuous upgradation as they can get access to supremely engaged audiences only on Radio One.”


Radio One was the first station to begin ‘Online rebroadcast’ of its international Delhi and Mumbai stations. “In the last year we have begun to offer noticeable engagement in the online streaming audience and continuous up gradation of this service is the need of the hour and we are willing to make this investment for our advertisers’  added Vineet.


Radio One runs international stations in Delhi and Mumbai, both of which have an online ‘rebroadcast’. The format for Bengaluru and Pune is upmarket Bollywood, whereas Ahmedabad and Kolkata are Hindi retro. Chennai, on the other hand, is a 100% request station. “We are happy that in Q3, all our seven stations were EBIDTA positive and this is the best proof of our strategy based on continuous product up-gradation,” added Mr Hukmani.


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