#1 daily Dainik Jagran damns IRS on its Page 1

31 Jan,2014

By A Correspondent


When we wrote about dna’s questioning of the IRS findings, we had used the phrase ‘knives are out’ to describe the development. But now it appears newspapers are bracing themselves for the war.


Leading news daily Dainik Jagran,  the numero uno daily in the  country as per the IRS 2013 study, has published a large front-page story say it doesn’t approve of the IRS findings. In fact it goes a step further and says the AC Nielsen’s claim of scientific method of surveying is ‘khokhla’ (Google translate: ~hollow, gossipy).


Legal eagles are being consulted on how to combat the MRUC, RSCI and AC Nielsen in Court, but in the meantime those whose publications have gained much in the study or reflect favourably vis-à-vis competition are saying that it’s unfair to damn the readership study authorities.


As reported by MxMIndia yesterday, some aggrieved dailies are considering collectively or individually filing law suits.  When alerted about this, a senior MRUC functionary told us that Court cases files by aggrieved members and newspaper groups after the publication of readership numbers is nothing new for the MRUC.


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