The 13 Most Read Stories on MxMIndia in 2013

31 Dec,2013

So these were our most popular stories in the year 2013. There were some 2012 reports that also got accessed majorly but then these the ones that were written in the year 2013.



For Adults Only… now in India!
Former Microsoft exec Samir Saraiya launches an e-store selling adult products. While there exists a gap, is the time right for the sexy stuff?





Vijay Mukhi: Are Narendra Modi’s Twitter followers fake? And what about Shashi Tharoor’s?
In the second instalment of his fortnightly column ‘PoliTech’, Vijay Mukhi digs deep into Twitter data of Messrs Narendra Modi and Shashi Tharoor




Down with Meenakshi Lekhi!
The BJP rep’s accusation that Arnab Goswami has taken money from lobbies in a discussion on Sec 377 is unacceptable, writes Ranjona Banerji




#Scamadgate: After Bobby Pawar, will Ford marketing head also go? [Updated, Mar 28]
JWT India crucified its CCO even as it emerged that Ford endorsed entry of Berlusconi ad at the Abby!





Mediaah! Bizarre! NDTV ombudsman Soli Sorabjee’s response to mail on Barkha Dutt-Niira Radia episode
Pradyuman Maheshwari is surprised with the response he received from NDTV ombudsman Soli Sorabjee to his mail on the Barkha Dutt-Niira Radia controversy. Is one of India’s best known legal luminaries sitting on the fence on the issue, he asks in Mediaah!





Shailesh Kapoor: Congratulations! You are too ‘evolved’ to be measured by TV ratings
For most of these stakeholders, ’24′ brings in the hope that our television will change for the better, Alas, it was not to be, writes Shailesh Kapoor





Reckitt Benckiser’s Dettol Kitchen ad takes on HUL’s Vim
It’s ad war time a Dettol’s campaign on kitchen cleaning product shows rival HUL’s Vim dishwash liquid




High Five with the Colors ‘A’ Team
Up close and personal with Raj Nayak and his core team managing Colors





Anil Thakraney: An open letter to Katrina Kaif
The actress dashes off an open letter to the media for carrying her bikini-clad pictures and Anil Thakraney responds to her as only he can




Zee Anmol to launch Sept 1 on TV & mobile
All-time favourites and interactive elements to be highlights of the free-to-air Hindi GEC that will be launched on September 1



KBC is ‘Kon Hoeel Marathi Crorepati’ on ETV Marathi
The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it for Marathi viewers



[RECALL] Inside the Times 175 years’ celebrations
Veteran adman and Exec Prez, BCCL gives a detailed account on The Times of India’s 175 years’ celebrations




Ogilvy to skip Creative Abby @ Goafest 2013
Leading creative agency Ogilvy & Mather has decided not to participate in this year’s Creative Abby at Goafest 2013





Indian M&E industry to achieve 11.8% growth in 2013: FICCI-KPMG report



How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing





Utterly Butterly Tondulkarlicious
While we hope he plays the second innings after the 74 in the first today. Presenting here 42 Amul ads that track Sachin’s life and times



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