Star completes full control on India cricket by turning Team Sponsor till March 2017

10 Dec,2013

By A Correspondent

 

If it’s Cricket, it’s Star. Watch out for its familiar ogo across cricket as Star India extends its broadcast, internet and mobile rights-owner status for July 2012 – March 2018 to the ground.

 

Star India has bagged the bid for the Team Sponsorship Rights for various cricketing events including the Senior Men’s Cricket Team title and logo sponsorship rights from 2014 to 2017 at the price of Rs 1.92 crore a match. This is a sharp drop from Rs 3.34 crore that Sahara India is paying as well as the Rs 2 crore that Star India is currently paying for the title and logo sponsorship.

 

The base price was recently revised to Rs 1.5 crore from Rs 2.5 crore, and the Star bid was Rs 0.42 crore higher.

 

The Team Sponsorship Rights cover BCCI Events, ICC Events and ACC Events, for the period January 1 2014 to March 31, 2017. The rights include the right to be called the ‘Official Team Sponsor’  and to display a commercial logo on the team clothing of the Senior Men’s Cricket Team, the Under-19 Men’s Cricket Team, the Men’s A-Team and the Women’s Team.

 

The decision was taken at a meeting of the BCCI’s Marketing Committee yesterday (December 9). The tender document, which was available from November 11, 2013, was picked up by seven prospective bidders (Bharti Airtel, Games Unlimited, Multi Screen Media, Sahara India, Star India, UB Group, World Sport Group). Bids were accepted until 3 pm on Dec 9 at which time the bids were opened and evaluated. Two bidders – Star India Pvt Ltd and Sahara India Financial Corporation – were in the fray. Although Sahara’s bid was higher, it was found to be ineligible.

 

“Star is the Title Sponsor for BCCI international and domestic matches for the period October 2013 to March 31, 2014, as well as the Holder of the Broadcast, Internet and Mobile Rights of cricket in India, for the period July 2012 – March 2018. Star has a deep understanding of the game of cricket, and what it means to the nation. We are pleased to extend our association with them,” Sanjay Patel, Honorary Secretary, BCCI, said.

 

“Star is delighted to become the Official Sponsor of the Indian cricket team. It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general,” added Uday Shankar, CEO, Star India, said.

 

Sanjay Gupta

Star India COO Sanjay Gupta has indicated that the sponsorship will be used to promote any of his brands – be it the sports channels or even entertainment offerings like Star Plus and Life OK.

 

Meanwhile, there have been murmurs that the BCCI decision to award the rights to Star India may be contested. Sahara India is peeved that it was not informed that it was ineligible for the bid given its ongoing litigation with the Board on the IPL team disqualification. The Sahara bid was higher than that of Star at Rs 2.35 crore per match.

 

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