South African Tourism appoints MudraMax to get people flying

05 Dec,2013

By A Correspondent


South African Tourism has appointed DDB MudraMax as its outdoor advertising partner in the tourism board’s destination brand building efforts in India. The agency will be responsible for the 2013 -14 campaign which goes live in January 2014.


As many as 12 leading creative and media buying agencies were part of the pitch which saw them presenting a pitch post a comprehensive campaign brief being presented to them in July.


Commenting on the announcement, Hanneli Slabber, Country Manager, South African Tourism said,” Given the importance of the Indian market in our global tourism growth strategy, we were scouting for an agency that showcases the best understanding of South Africa as a holiday destination. DDB MudraMax was declared the winner as they provided the most innovative and compelling ideas in addition to showcasing their team strength and expertise that can support South African Tourism’s brand building and marketing requirements across our key markets and audiences.”


Mandeep Malhotra

Said Mandeep Malhotra, President, DDB MudraMax – OOH, Experiential and Retail: “I’m extremely happy to be partnering with South Africa Tourism to help promote their tourism plans and expand their strategy to the outdoor market, in India.”


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