Sony’s slide unabated. Now Colors at #2 is twice gross viewership of SET

05 Dec,2013

By A Correspondent


It’s a story that saddens our heart. Sony Entertainment Television, the Hindi general entertainment channel with spunk, the channel that’s got in some really top programming like CID, Indian Idol, Crime Patrol and even Kaun Banega Crorepati (though not this season), continues to have awful ratings.


Its gross viewership ratings in Week 48 of this calendar year, as per TAM, is at a lowly 239 million. To be precise 238987. Colors is at 479 (or precisely 478534). And Star Plus way ahead at 548 (548331).


This is how the ratings numbers stood (in million)

Star Plus              548         (560)

Colors                479         (513)

Zee TV                 449         (433)

Life OK                 334         (335)

SAB                       269         (308)

Sony TV                239         (269)


The figures in brackets are those for last week (Week 47). It may be noted that TAM does not (or is not allowed to) share viewership numbers with the media. So we rely on what is dished out to us by some subscribers. Consequently, we can’t vouch for the authenticity for these numbers with a ‘sar pe haath rakh kar’, but we trust the source reasonably.


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