Not a good idea. Yahoo’s Nitin Mathur on Big Idea Chair Awards India 2013 jury

03 Dec,2013

By A Correspondent


Yahoo! India announced the jury for the 2013 edition of the much-awaited Yahoo Big Idea Chair Awards, and we aren’t too happy about the composition. While it is the web company’s prerogative on who should constitute the jury, we don’t think it’s a wise decision to have its own marketing head being part of the judging process. As per the names sent to MxMIndia, we found a mention of Nitin Mathur, Senior Director Marketing – India and South East Asia at Yahoo occupying pride of place, albeit at the end of the list.


While we do not question the credibility of Mr Mathur, who is a seasoned marketing professional having worked with Yahoo since 2007 and earlier with Sapient, Times Internet, and Sahara India, the presence of the organiser which is also a media vehicle brings in questions of a possible bias creeping in. Potential winners of the Big Idea Chair award may also be advertisers of the Yahoo platform and therein lies the conflict.


The Big Idea Chair is a coveted initiative from Yahoo that recognizes the power of creativity, innovation and imagination within the online advertising community, notes a communiqué. The awards, which were brought to India in 2005, would earlier be part of the Advertising Club’s Effies Awards. From 2010, they have been held independently.


Other than Mr Mathur, the entries will be judged by a panel including well-known names from the world of advertising and marketing:

> Aman Malhotra, Head Digital Marketing – Mobile Business, Samsung India Electronics Ltd

> Archna Vyas, RM – Media and Corporate Communications, SEA, Reckitt Benckiser

> Anita Varma, Director, Digital Driftwood Pvt. Ltd

> Atit Mehta, Media Services Manager, Hindustan Unilever Limited

> Karl Gomes, Chief Fanatic, Fanatics

> Kartik Iyer, Co-founder & CEO, Happy Creative Services

> Manu Jain, Co-founder and Managing Director,

> Nikhil Rungta, Chief Business Officer,

> Praveen Gupta, Head – Digital Business, Tata Docomo

> Ranajit Ghosh, Head of Media,PR , Digital operation and Brand Essenza Di Wills, ITC Personal Care


The winners of the Yahoo Big Idea Chair Awards India will be announced sometime this month. For more information on Big Idea Chair, check



Post a Comment 

Comments are closed.