Mumbai to get new Urdu daily ‘Avadhnama’ from Jan 9

05 Dec,2013

By A Correspondent

 

Mumbai has a 35 lakh Urdu-reading population, and hoping to reach out to as many of them as possible with his new Urdu daily Avadhnama is senior media professional Yunus Siddiqui. Mr Siddiqui, who has spent a bulk of his career with the Mid-Day group which included the Urdu daily Inquilab, is Director (Editorial & Printer-Publisher).

 

Avadhnama daily is already in existence with editions in Lucknow, Faizabad, Aligarh, Azamgarh, Saharanpur and Kanpur. Launching on January 9, the Mumbai edition will the seventh, and other language editions are set to follow Рspecifically Marathi, Hindi and English, notes a communiqu̩.

 

According to a note circulated to advertisers, 44 lakh Muslims in Mumbai constitute 20% of the population with all major Muslim groups well-represented in the diverse population. More than 35 lakh of these 44 lakh Muslims are native readers and speakers of the Urdu language.

 

The launch edition of the Mumbai edition will see 50,000 copies and Mr Siddiqui hopes to double it “very soon”.

 

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