MTV concludes multi-city music talent hunt

02 Dec,2013

By A Correspondent

 

Music channel MTV India concluded its nationwide contest - MTV Rayban Never Hide Sounds – with a gig last weekend in Mumbai. The hunt across Mumbai, Delhi, Bengaluru and Kolkata for the give best bands across genres like rock, sufi, folk and pop gave winners a chance to be mentored by renowned musicians like Raghu Dixit, Benny Dayal, Uday Benegal,Harshdeep Kaur and Shilpa Rao.

 

The shortlisted bands – Parvaaz, Rang, Frisky Pints, Life and Nasya jammed with one maestro from their specific genre and then went on to collaborate on some of the most iconic tracks by the mentors.

 

Aditya Swamy

Speaking about this, Aditya Swamy, EVP and Business Head, MTV India said, “Every young musician needs a mentor to go to the next level and this initiative does just that… Bringing together talent from two different generations has been an incredible experience and I look forward to this becoming a calendar event on the Indian music scene. It’s been an absolute pleasure working hand in hand with Ray Ban in building new talent and giving them a platform to take their music to the people.”

 

Shirley Gong, Ray-Ban Business Manager, Emerging Markets said, “Ray-Ban Never Hide Sounds is an initiative to put forth upcoming talent.  This year we were set out to search the most unique and talented voices across various genres of Music.  I am delighted to see that this approach has brought a brand new dimension to the latest edition and we have successfully completed this musical journey.”

 

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