Mobile adspends grow 10% of total online spends in 2013: IAMAI-IMRB

17 Dec,2013

By Our Research Associate


With Over 930 million mobile users in India and the figure increasing by 8.35 million every month, there is a huge opportunity for small and big brands to explore mobile for marketing their products and connect to consumer in a more efficient way, notes the Internet and Mobile Association of India [IAMAI]. The ability to leverage mobile to target and reach out to the right audiences in the best possible manner is what will make the difference and determine the success or failure and the future seems to be inclined towards mobile marketing, IAMAI adds.


The online advertising market in India is projected to reach Rs 2,938 crore by March 2014, according to the findings of ‘Digital Advertising in India’ report, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International. It is to be noted that during 2012-2013, online adspend amounted to Rs 2,260 crore and advertisements on mobile phones and tablets grew from a 7% share in FY 2011-2012 to 10% of the Indian online ad market in FY 2012-2013, totaling to spends of around Rs 230 rore.


Figure 1: Indian Digital Advertising Market Growth

Source: IAMAI & IMRB International


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