MEC India wins at 2013 Effective Mobile Marketing Awards

06 Dec,2013

By A Correspondent


MEC India has bagged an award for the ‘Most Effective Location-based Service/Campaign’ at the recently concluded 2013 Effective Mobile Marketing Awards ceremony held in London. MEC India received the award for one of its campaign designed for Colgate at Kumbh Mela. The firm has now become the only Indian agency to win this prestigious award.


Centered around the Maha Kumbh Mela held in Allahabad, Uttar Pradesh, the campaign was aimed at connecting with audiences at thef estival, that is one of the world’s largest religious gatheringswitnessing over 80 million people in attendance this year. MEC India partnered Red Fuse Communications, WPP’s full-service integrated global agency working on Colgate-Palmolive brands globally.


Shubha George

Speaking on the occasion, Shubha George, CEO, Red Fuse Communications said, “We feel honoured to be recognised on a renowned global platform like the 2013 Effective Mobile Marketing Awards. Executing and implementing the campaign was a challenging task for the team, especially for a mammoth project of the scale of the Maha Kumbh Mela. The prime objective at the Maha Mela was to attract and engage consumers in a highly competitive environment, which inspired us to think beyond traditional methods.The award encourages us to push further boundaries in the future.”


The mobile phone was selected as the medium to connect with the large audiences at the Maha Kumbh Mela. “This was the very first time in India that a brand had used location-based voice communication to convey the desired message and generate direct response from the audience,” said Ms George.


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