Maxus wins Ruchi Soya biz

12 Dec,2013

By A Correspondent


Maxus India is the agency on record (AOR) for Ruchi Soya (Popular Division) including brands Mahakosh, Sunrich & Ruchi Gold. It won the media investment duties across a multi-agency pitch for Ruchi Soya’s edible oils business. The account will be handled by the Maxus Mumbai office and will be headed by Mangesh Korgaonkar.


Speaking on the announcement, Alok Mahajan, Head of Marketing, Ruchi Soya Industries said, “We are extremely excited to work with Maxus India, one of the fastest growing media agencies in the world. We were impressed with their clear vision on our business, their thought leadership and above all their enthusiasm to partner with us on our journey towards becoming a truly world class consumer brand. We hope to have a long association with the agency.”


Kartik Sharma

Commenting on the new business acquisition, Kartik Sharma, Managing Partner, Maxus said, “We are delighted to come on board as an AOR for Ruchi Soya. Working with one of the leading FMCG companies in India, with a turnover of over Rs. 26,000 crores. is truly a great opportunity.”


Post a Comment 

One response to “Maxus wins Ruchi Soya biz”

  1. Sudheer Yadav says: