Matrimonials rise 202% in wedding season: IAMAI-IMRB report

06 Dec,2013

By A Correspondent

 

According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and research firm IMRB, the number of uploads of matrimonial ads rose to 2.49 million in October 2013 as compared to 0.82 million in October 2012, registering a y-o-y growth of 202%. The number of resume uploads though has decreased to 1.50 million in October 2013 as compared to 1.60 million in October 2012.

 

Fig: 1

Source: IAMAI/ WAM Data October 2013

 

Online bookings of railway tickets registered a y-o-y growth of 90%. Railway tickets booked online in October 2013 were 8.94 million as compared to 4.72 million in the corresponding month last year. The online bookings of air tickets witnessed a marginal increase with 1.91 million online bookings in October 2013 as compared to 1.58 million bookings in October 2012.

 

Fig: 2

Source: IAMAI/ WAM Data October 2013

 

According to the data captured from major e-tailing sites online user visits to jewellery segment increased to 5.35 million in October 2013 as compared to 1.95 million in October 2012 registering a y-o-y growth of 174%. The mobile segment has registered a significant increase with 15.91 million online hits in October 2013 as compared to 6.15 million hits in October 2012.

 

Fig: 3

Source: IAMAI/ WAM Data October 2013

 

The monthly tracker further indicates 41.16 million people accessed various e-tailing sites. There were 2906.78 million page views in the category. The user reach for job and matrimonial websites is 20.59 million and 18.03 million respectively with 741.60 million and 777.16 million respective page views. Online travel segment has reach with 24.51 million reach and 1691.095 million page views.

 

Fig: 4

Source: IAMAI/ WAM Data October 2013

 

Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

 

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