Life OK bags telecast and title rights for Screen awards

26 Dec,2013

By A Correspondent

 

You’ve known it as the Star Screen Awards. More recently, it turned into Colors Screen Awards and starting 2014, Bollywood’s second-most prestigious film awards, the Screen Awards, now has a new home as a television event: Life OK.

 

Rechristened the Life OK Screen Awards, the event will be held on January 14. Filmfare, we would say is the most sought after of the Bollywood awards with the government’s National Awards possibly as coveted but they are not just for the Hindi film industry alone. The Screen awards have been instituted by Screen, a weekly publication tracking the film business in the country. The 2014 edition will mark the completion of 20 years of celebrating excellence in films.

 

Ajit Thakur

Commenting on this development, Ajit Thakur, General Manager, Life OK, said: “We have turned two this month and have had a very good run in the last 12 months. It’s time for us to take the next big leap. The Screen Awards on Life OK is the first step in that direction.”

 

George Varghese, CEO, the Indian Express Group, says, “The Screen Awards are known for their credible and unbiased approach towards celebrating excellence in Indian cinema, and are the most respected in the entertainment fraternity. For the 20th edition of the Screen Awards, we are proud to be associated with Life OK, and are committed to making it bigger and better than before.”

 

The Life OK Screen awards will celebrate achievement and excellence in over 30 categories in Hindi and Marathi cinema.

 

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