Kartik Sharma to helm Maxus South Asia wef Jan ’14

10 Dec,2013

By A Correspondent


Kartik Sharma

From its India headquarters in a part-woody and part-concrete environ of North Mumbai, media conglomerate GroupM announced a new captain to steer Maxus South Asia on Monday. Kartik Sharma, currently Managing Partner, will be Managing Director for the media network’s India region from January 2014, taking charge from Ajit Varghese who has been appointed CEO Asia Pacific. There were rumours that the replacement for Mr Varghese could be brought in from the outside, but that evidently was due to the long wait since the transition for Mr Varghese was announced in September.


An alumnus of NMIMS Mumbai, Mr Sharma will report into CVL Srinivas, CEO, GroupM South Asia and Mr Varghese. In Maxus since 2007, Mr Sharma has been looking after the Western region and worked across key client relationships including Vodafone, L’oreal, Tata Sky, Shoppers Stop to name a few. He has earlier worked with HTA, Lintas, Mindshare and Madison.


Commenting on the appointment, Mr Varghese said, “Kartik is an excellent choice for Maxus considering his product strengths and client focus. He has the in-depth knowledge and insight of what is needed to take Maxus to the next level.” Added CVL Srinivas, CEO, GroupM South Asia, “Kartik has done a stellar job as Managing Partner, Maxus, working closely with Ajit in shaping the Maxus brand, creating client delight, winning several new businesses and helping Maxus dominate industry awards.”


Speaking on his elevation, Mr Sharma said, “The last six years at Maxus have been very exciting. Our focus on constantly improving the product and the ability to develop a unique work culture has helped us deliver winning solutions for clients. I look forward to my new journey and am confident it will be equally exciting and fulfilling.”


The current role and what he will helm post January will, according to Mr Sharma, be different given the overall leadership responsibility. When asked what Mr Varghese meant by taking Maxus to the next level, Mr Sharma said: Digital is the core of what we do. Given the pace at which data is hitting us is nothing that humankind has seen so far. The important thing is to understand what’s noise and what’s good. It’s important to use data intelligently,”


But doesn’t too much of technology convert a media agency into a tech firm? “Whether we call it a media or tech company is semantics,” said Mr Sharma underscoring the need to understand technology. The digital media is growing over 30 per cent year-on-year and this, the MD-designate said, requires significant attention.


On awards and Mr Varghese dream of the agency winning top honours at the Emvies, Mr Sharma said: “The Emvies are a mix of creativity and effectiveness and hence important. It’s very important to keep winning awards. But when we do work, it’s for the brand and not for awards. Awards though help in bringing the best in us.”


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