IPG Mediabrands’ Lodestar UM bags Samsung biz

24 Dec,2013

By A Correspondent


The end-of-the-year has brought in glad tidings for the IPG Mediabrands media services conglomerate in India. Earlier this month, the group’s Initiative bagged the coveted Reckitt Benckiser account. And now comes the news that the Samsung Media Agency on Record will be Lodestar UM.


Samsung has been with Starcom MediaVest Group, but a multi-agency pitch process saw Lodestar UM win the business. MxMIndia could not reach anyone at Samsung and Lodestar to get a confirmation on the development. IPG Mediabrands runs Lodestar UM, Initiative and BPN as its three media agency networks in India.


Meanwhile, it is rumoured that IPG Mediabrands could well be earning itself yet another prized account before the year ends.


Watch this space.



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