Indonesian copywriter collapses at work, dies. Overwork alleged

17 Dec,2013

By A Correspondent


Mita Diran, a young copywriter, tweeted of working 30 hours, and still “going strong”. Alas, that was not to be as she collapsed soon after and died the following day, reports Advertising Age.


The social media was scathing in its criticism of young Ms Diran’s employers though there have been some reports of an over-consumption of a local energy drink as having contributed adversely to her health.


A post on an unverified Facebook page of Y&R Indonesia read:


Dear Friends and Colleagues in the Advertising & Marketing community,

It is with a heavy heart and deep sadness that we have to inform you we have lost our friend, sister, and work colleague, Mita Diran, earlier this evening. Mita was a talented copywriter with a gentle smile who will always live on in our hearts.

We have been to Mita’s family residence tonight and expressed our sincere condolences on behalf of Y&R Group Indonesia. It is a great loss and we wish Mita’s family the faith and strength in each other in going through this extremely difficult time.

Tomorrow, December 16, we will close the office for the day to pay our last respects to Mita at her funeral at Jeruk Purut cemetery at 10 AM. Let us all take a day of silence tomorrow and give Mita’s family the support and prayers that they need, from the bottom of our hearts.

Sincerely, Y&R Group Indonesia


The post led to even more outrage. The incident also reminds the fraternity of a public relations professional based in Beijing who was said to have died of overwork. The agency where the young exec worked denied that it was due to overwork and cited newspaper reports on his medical condition.


While we will never what the real reasons for the deaths of the two professionals, if overwork is indeed one of the causes for promising careers being cut short, then there is need for a review.


Our view: The working conditions may not be as grim here in India, but staying back after office hours is considered a virtue, and a failure to spend time till late in the night is often frowned upon. Time to rethink, time for moderation.


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