India TV refreshes look. New studio, mike ids greet viewers

16 Dec,2013

By A Correspondent


Leading Hindi news channel India TV has given itself a full scrub. The channel greeted viewers this morning (Monday, December 16) with an all-new look. The logo which was unveiled last Friday is now housed in a refreshed channel.


The new look has been designed by Renderon Broadcast Design, a US-based packaging firm has Fox News and NBC amongst its clients. India TV’s new logo has been designed by brand strategy firm DY Works.


The India TV news presentation moves to a highly sophisticated double storey set, designed and executed by Broadcast Design International (BDI). Mike Baker, former Lighting Director, BBC was flown in for lighting the new set. The new look for India TV mikes has been designed by Germany’s Schulze-Brakel that specialises in collateral design for microphone IDs.


Ritu Dhawan

Talking of the revamp, India TV Managing Director and CEO Ritu Dhawan said: “It is the result of months of seamless planning and execution. The channel will soon launch a 360-degree marketing campaign to promote and reinforce the rejuvenated programming and packaging. The campaign will elaborate and capture the thought and philosophy behind the revamp across mediums,” she added. It may be recalled Eleven Brandworks was retained as the channel’s creative agency a few months back.




Rajat Sharma

As is known, Editor-in-chief Rajat Sharma has revived his popular show Aaj Ki Baat- Rajat Sharma ke Saath.  Mr Sharma’s nightly programme will lead the refreshed look. Meanwhile, Editorial Director QW Naqvi, widely credited with the success of Aaj Tak and a team of experienced editors, producers, presenters and creative writers have recently joined the channel to execute changes in the content.


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