HT gets aggressive in Mumbai, replaces TOI as Kala Ghoda festival partner

20 Dec,2013

By A Correspondent

 

The Hindustan Times is finally exerting itself in Mumbai via various city-linked activities. First it was promoting the various editorial features on improving Mumbai’s infrastructure. Then it was the awards for public-spirited citizens and organizations. And, now, there’s partnering the Kala Ghoda festival which has been a property The Times of India has supported for the last 8 years.

 

The festival will now be titled ‘Hindustan Times Kala Ghoda Arts Festival’.  The theme of this year’s festival is ‘Momentum’ and the festival will also have a new section on Urban Design and Architecture.

 

Speaking on the collaboration with Hindustan Times, Maneck Davar, Chairperson of the Kala Ghoda Association, said: ” Starting with its 16th edition in Feb 2014, the Kala Ghoda Association is proud to be associated with HT. In the period that it has been in Mumbai, HT has been aware of the aspirations of citizens and has instituted many campaigns that reflect the needs of the city.”

 

Commenting on the collaboration, Nitin Chaudhry, Business Head, HT Mumbai said, “It is a great moment for Hindustan Times to be hosting one of the biggest traditions in Mumbai city. It reiterates our belief in the city and gives us a great opportunity to offer more to the city.”

 

Speaking on the Kala Ghoda Festival’s role in building the HT brand in Mumbai, Shantanu Bhanja, VP Marketing said: “The true goal for us in Mumbai is to bring meaningful change in the city – change that is socio-economic, infrastructural and cultural. Hosting Kala Ghoda Arts Festival is a significant step in that direction since it integrates us with the arts and culture of the city.”

 

The Hindustan Times Kala Ghoda Arts Festival (HTKGAF) will be held over nine days from Feb 1- 9, with 450 programmes conducted across 15 venues in South Mumbai.

 

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