Grey to acquire a majority stake in RC&M

20 Dec,2013

By A Correspondent


WPP announces that its wholly owned operating company, Grey, the advertising network of Grey Group, has agreed to acquire a majority stake in RC&M, one of the country’s largest rural communications and marketing services firm.


Founded in 1990, RC&M has been delivering integrated activation solutions, encompassing creative designing to production and implementation. With a formidable reach across 400,000 Indian villages and 5,000 towns, the company is a leader in the organized rural/semi-urban activation market. RC&M is headquartered in Delhi, with offices in Mumbai and Bengaluru. And its unaudited revenues for the year ending March 31, 2013 were approximately Rs 36 crore. The company employs more than 320 people and services clients in the automotive, industrial automation, FMCG and durable sectors.


RC&M marks WPP’s 12th acquisition in India in the last nine years.


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